The truth is, writing compelling copy isn’t about being clever or pushy. It’s about following a proven framework that connects with your audience and leads them to take action.

That’s exactly what Ray Edwards shares in his bestselling book, How to Write Copy That Sells. Ray breaks down the P.A.S.T.O.R. formula, a powerful copywriting framework that helps you write persuasive sales copy with empathy and clarity.

Let’s dive into how it works—and how you can write a high-converting sales page FAST using this exact method.

Next, highlight the consequences of not solving the problem. What’s at risk if they keep things the way they are? This step helps deepen urgency and motivation.

Here’s where you introduce a story or real-life example that leads to the solution—your product, offer, or service. Storytelling makes your message relatable and emotionally engaging.

Add proof. Share testimonials, case studies, or data that back up your claims. This builds credibility and removes doubt.

Clearly explain what you’re offering. What do they get? What’s included? Be specific about benefits, bonuses, pricing, and guarantees.

End with a strong call to action. Tell the reader exactly what to do next, and make it easy to say yes.

The P.A.S.T.O.R. framework works because it speaks to both emotion and logic. It builds trust, highlights transformation, and removes the friction that keeps people from buying.

Whether you’re selling an online course, coaching program, or physical product, this structure helps you connect and convert—without sounding salesy.

Feeling overwhelmed by the idea of writing all this from scratch?
You don’t have to.

If you want to create a high-converting sales page in a fraction of the time, try using the Sales Page Wizard. It’s a plug-and-play tool that walks you through each section of the P.A.S.T.O.R. formula step-by-step—so you can go from blank page to polished sales copy in 30 minutes or less.

Whether you're a seasoned entrepreneur or just starting out, the Sales Page Wizard helps you:

The best sales pages don’t rely on hype or tricks—they follow a framework that leads with empathy and ends with action. The P.A.S.T.O.R. formula gives you everything you need to write copy that connects and converts.

And if you want to save time (and your sanity), the Sales Page Wizard is your shortcut to doing it faster—without sacrificing quality.

Ready to write your best sales page ever?

Use the P.A.S.T.O.R. framework + the Sales Page Wizard and watch your words start working for you.