History of Copywriting – The Evolution of Sales Copy

Discover the fascinating evolution of copywriting — from caveman bartering and snake oil pitches to legendary figures like P.T. Barnum, David Ogilvy, and the Harmon Brothers. This quick-read history unpacks how technology, culture, and psychology shaped the way we sell with words.

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History of Copywriting – The Evolution of Sales Copy

Friday, May 23, 2025

Bryan Switalski

History of Sales & Copywriting

History of Copywriting – The Evolution of Sales Copy

Discover the fascinating evolution of copywriting — from caveman bartering and snake oil pitches to legendary figures like P.T. Barnum, David Ogilvy, and the Harmon Brothers. This quick-read history unpacks how technology, culture, and psychology shaped the way we sell with words.